Dean & Fifth was started with one goal in mind: to provide quality men's style and grooming products, catered to real needs and wants of the every day man. Our first product was a lip balm that smells great and people love it! Naturally we extended that line to a fragrance.

Gradually though that idea has expanded into selling men's products that smell good. Especially those that normally don't.

Our latest products released in November 2021- tee's and boxers that smell like cologne, all day long, wash after wash. It's pretty amazing.

We are having a great time experimenting with new ideas to keep you fresh and differentiate you from your peers. Thank you for visiting our website.

Adam Schultz

Co-Owner, Dean & Fifth